With the rise of Social Networking (Facebook, Twitter, FourSquare), Churches naturally want to establish a presence. But how do you avoid running into ethical and legal issues when you use social media? You can (and probably should) write a Social Media Policy, but you should also train your staff on how to avoid these issues. Here are some tips to consider:

• Always use good etiquette online, which will avoid a lot of issues
• Do not use the Church´s logo on your personal website, unless you get permission
• When you write your own opinion, but you´re a member of the staff, include a disclaimer
• Avoid legal entanglements – i.e. libel – by always speaking the truth

A disclaimer can be a simple postscript like “the views expressed are mine alone and do not necessarily reflect the views of the Church.” This validates your free speech, while noting the fact that you are not speaking for the Church in this context. Free speech issues in social networking settings are starting to appear before the courts.

Likewise, the tongue is a small part of the body, but it makes great boasts. Consider what a great forest is set on fire by a small spark.

The Power of the Web is no where more felt than on social networking websites. These sites allow you to express yourself, sharing photos, videos, opinions and ideas. At their best, they are a wonderful way to build communities. At their worst, they are openings for those who prey on others. How can the Church harness this web power?

The Church is the original community. Originally formed from that small band of Disciples turned Apostles who fled persecution and took the Gospel everywhere, home Churches flourished despite intense persecution. These home communities met to worship, learn about Jesus, and fellowship together. Governments tried to stamp the Church out, but failed. The Church grew because it met the needs of the people. In most places around the world, persecution has waned, but the needs are just as important now. People need to feel like they belong, they need a solid foundation built upon the rock of faith. The Church excels at that. The key is interaction, which can happen in the Church building or around the corner. It can even happen across the Web. Group discussions can focus on specific Bible passages – a sort of perpetual Bible study online. People can share their burdens through online Prayer requests. Families in need can be identified, with people then able to respond in tangible ways. Visits to the sick can be coordinated among the entire Church, not just a few staff members. The possibilities are endless.