Lots of businesses are adopting Artificial Intelligence (AI) in their quest to embrace the latest software. Churches should also be using this technology, just like they use video, web and office technology. But a lot of Churches seem to be reacting to the fears that AI will cause disruption, rather than trying to use this new technology.

Pastors can use AI to create sermon resources like study guides for social media postings. Staff can use AI to better understand their metrics. For example, analyze the attendance data from the last 5 years and identify the trends that explain the highs and lows. Did attendance go up because of the event title, or because there were less conflicts with community activities? Staff can also use AI to personalize their messaging, to reach more people where they are. It can remember all of the events in people’s lives and add a personal note.

Some will say that AI is evil; but like all technology, it depends upon how it is used. The Church needs to use this new tool well, with thought given to Christian Ethics and sharing the truth of God’s Word. The Church can thus lead by example as we all deal with this new technology. It has the potential to a lot of good in ministry.