How do you measure a congregation? Some would say that you don’t need statistics, just the Word. But any large organization needs to measure itself, to determine what progress it is making in reaching its goals. Whether it be in terms of attendance, or giving, or even parking lot performance, the measurements depend upon data and metrics. And you need to utilize communication channels to keep the entire congregation aware of what information you are gaining by the measurements. Is it time for that new sanctuary because attendance has exploded over the last year? Do we need to reroute traffic to avoid a traffic jam in between services? These are the kinds of information that you need to plan for the future needs of the congregation.