Many Churches are using Live Streaming to share the worship service over the Internet. The recent pandemic made this a necessity for a while. Now, people are returning to the worship space for in-person worship. However, there are other ways to use the technology.

Churches can produce Pod Casts on various topics. This could be as simple as a Bible Study with the pastor. Or it could be a group discussion on some current issue. Either way, the pod cast is linked into the Web Site, where it can be downloaded and played by anyone. This is another way to share the Good News. It involves minimum hardware and software. And you probably already have it with the Live Streaming technology.

Most Churches have added Social Networking sites through some group starting a facebook page. Maybe it was the youth group that came up with that idea, because the youth minister wanted to share pictures from the youth retreat. Or maybe it was the women’s group that wanted to share video clips from a women’s event via instagram. Or maybe it was a men’s group that wanted to coordinate the BBQ cookout via twitter. Whatever the source, the Social Networking sites just sort of sprung up by themselves, with little if any coordination with the Church staff. That’s okay. It’s creative, and it met an immediate need by these groups to communicate.

If you look at how the Church communicates overall with the community of believers, then you might perceive a problem here, though. The Church is stronger when it speaks with one voice to the community. If you have many voices saying different things, then it gets confusing and is less effective. Suppose the women’s event is scheduled on the Church calendar for Friday night at 7:00 PM in Room 300. The Church bulletin announces it for that time and place. However, the organizers discover that they’ve got more people signed up than they anticipated – a great problem to have! So they decide to move the event to the Fellowship Hall at 6:00 PM. They announce the change at the last minute on instagram, which they expect all of the women to see. However, they don’t update the Church calendar. The consequence is that half of the women show up late and at the wrong room. Some are frustrated to find the room empty. Checking the Church calendar online confirms the information that they had in their personal calendar. So they conclude that the event was cancelled and go home. In other words, they miss out!

What is needed is more coordination. What if we started looking at all of those Social Networking sites as Branch Blogs – i.e. extensions to the Church’s web site. Information and updates would flow in both directions – i.e. from the Church Web Site to the Branch Blog, and from the Branch Blog to the Church Web Site. That way, communication is increased and the message of the Church is one voice on each subject. Why not simply assign staff to the task of coordinating with the editors of these various Social Networking sites. The Youth Minister would simply make sure that anything going onto the Youth facebook page also gets updated on the Church Web Site. And anything that the Youth Minister adds to the Church Web site for the youth also gets reported on the facebook page. This is likely already happening if the Youth Minister also edits the facebook page.

In summary, take time to think through the process of how do we coordinate between the various ministry groups and their related Social Networking sites. Identify the staff member or volunteer that needs to coordinate between the Church Web Site and the group. Make sure they also know who publishes the Social Networking site. Or, better yet, get them access to the Social Networking site so they can publish the information themselves. Social Networking is then another channel through which the Church spreads the Gospel Message. It will be more accurate, and more timely, if it is coordinated with the Church Web Site.

With the rise of Social Networking (Facebook, Twitter, FourSquare), Churches naturally want to establish a presence. But how do you avoid running into ethical and legal issues when you use social media? You can (and probably should) write a Social Media Policy, but you should also train your staff on how to avoid these issues. Here are some tips to consider:

• Always use good etiquette online, which will avoid a lot of issues
• Do not use the Church´s logo on your personal website, unless you get permission
• When you write your own opinion, but you´re a member of the staff, include a disclaimer
• Avoid legal entanglements – i.e. libel – by always speaking the truth

A disclaimer can be a simple postscript like “the views expressed are mine alone and do not necessarily reflect the views of the Church.” This validates your free speech, while noting the fact that you are not speaking for the Church in this context. Free speech issues in social networking settings are starting to appear before the courts.

Likewise, the tongue is a small part of the body, but it makes great boasts. Consider what a great forest is set on fire by a small spark.