How do you direct visitors on your web site? It seems like an obvious question, but there is a subtle side to it. Sure, you expect Church visitors to check out your web site before they show up at the door. After all, they have all week to look. But how do you direct them to the information that is most critical for them deciding on whether to come or pass your Church by? You have to look at the Church web site from the perspective of a visitor. Make sure to present the following information directly off the home page:

• Worship times and places
• Upcoming Worship Theme or Series
• Information about Sunday School for all ages
• General directions and map
• Layout of the Church buildings
• Phone number to call if they have questions

If you do this, then potential visitors should be able to answer their questions prior to coming. And you can expect that they’ll know this basic information before they walk in the door. (Be sure your greeters are familiar with it, too, just in case a visitor doesn’t have web access.) You can then help them start down the path to joining the Church.