How do you direct visitors on your web site? It seems like an obvious question, but there is a subtle side to it. Sure, you expect Church visitors to check out your web site before they show up at the door. After all, they have all week to look. But how do you direct them to the information that is most critical for them deciding on whether to come or pass your Church by? You have to look at the Church web site from the perspective of a visitor. Make sure to present the following information directly off the home page:

• Worship times and places
• Upcoming Worship Theme or Series
• Information about Sunday School for all ages
• General directions and map
• Layout of the Church buildings
• Phone number to call if they have questions

If you do this, then potential visitors should be able to answer their questions prior to coming. And you can expect that they’ll know this basic information before they walk in the door. (Be sure your greeters are familiar with it, too, just in case a visitor doesn’t have web access.) You can then help them start down the path to joining the Church.

Why not have a New Members page on your web site, complete with video clips? The idea would be to let each new member record a video clip right after they joined. The topic would be their personal testimony of faith. This is appropriate as a witness to their faith. In most Churches, joining requires that you either profess your faith or reaffirm the vows of membership. The video clip would capture a word of testimony from each person that the community of faith would then be able to see outside of the Sunday morning event. Families could share together or separately. Each clip would be limited to 3 minutes.

The assimilation of new members is an ongoing challenge in many Churches. This idea would give that process a jumpstart. Staff could review the video as it went up on the web site to tailor the assimilation plan for each new member. Other members of the Church could watch the new member’s video and identify like interests. The video clip would make each new member more visible, and open opportunities to get involved with various small groups based on shared life experiences. This would open the door to new members, who might otherwise stay put in the pew. Video clips would stay up for about a month, and then rotate out as others joined.